Case studies
Documented acquisition and conversion work
Each engagement records the diagnosis, the channel and site changes made, and how the result held after launch.
Engagement scopes
Three recent problem areas
Each scope starts from a measured gap between spend, search visibility, and what happens after the click.
Paid media
Paid media restructure
Campaign structure on Meta and Google Ads was rebuilt around clearer audience segments and cross-channel tracking alignment, so spend could be read against real downstream outcomes.
Technical SEO
Technical search re-indexing
Crawl issues, duplicate catalog paths, and slow templates were diagnosed and corrected, followed by targeted search recovery on the pages that carried the most intent.
Automation
Automated lead routing
Form submissions and catalog feed updates were connected through automated workflows, so enquiries reached the right owner and stock data stayed consistent with the storefront.
Method
From the first click to the completed conversion
Isolated channel work often improves a metric while the wider path stays unchanged. We start by mapping the full route from ad or search visit through to conversion, then decide whether the next gain is a campaign change or a fix on the site.
Documentation for each engagement covers the original diagnosis, the workflows implemented, and the post-launch figures used to confirm stability. Where a result is not yet established, the case says so.